Massimo Vignelli’s Book List

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I really wish I was as lucky as Michael Beirut (and the many other graphic designers who got a chance to study and work with Massimo Vignelli!) who not only has known great Massimo Vignelli in person but who also got to start his designer’s career under the guidance of this great graphic designer. Vignelli was truly a great graphic designer. If you live in New York, but have nothing to do with the design world, you might not know that pretty much everywhere you go in NYC, you encounter the works of Vignelli. Subway map? Yes, it’s Vignelli who made such awesome in its simplicity and easy to understand map that has been around forever, and I don’t think it’ll go away any time soon.

He’s one of those graphic designers who makes simple, but very delicious design. It’s delicious because it’s so simple that it makes you ache and wonder – why he could come up with something that simple and you can’t?!

United Colors of Beneton, American Airlines and Bloomingdales – are all his logos…or Knoll furniture?! So simple and at the same time so sleek and sexy…

If you are a graphic designer or you are a graphic design afficionado, you might know that Massimo Vignelli has passed away on May 27, 2014. That was NOT a happy day for many of his followers, students and aspiring graphic designers. As a matter of fact, it was a strange month, because on May 14 died another great artist, designer, teacher – Tony Palladino, who I knew personally. Tony was our mentor – to the four of us in his design class he taught for a few years at the School of Visual Arts. He let us in his house. We met his family. We went through his personal books and drawings. Because of him, we are all still friends. It was a very sad news for us! He was not only a great artist, but a great kind person who taught us how to think and create conceptually and who always said to us: “It’s important to be kind…” I’ll always remember it. Because I truly believe in being kind to your work, colleagues and clients…

Both of these great graphic designers who lived and worked in New York City left a long legacy…for all of us to follow or…at least to try to be a bit better as graphic designers.

A few days ago in one of the newsletters I subscribe from Designers & Books, there was a link to the Massimo Vignelli’s Book List that he shared with the readers – these are the books that inspired him, that made him a great designer. Personally, I was really pleasantly surprised that quite a few of his favorite books are by Russian authors, and with which choices I completely agree! Continue reading

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Publication Design: Designing a Magazine

Here’s  the final project I turned in last Monday in my Publication Design class at the School of Visual Arts…I wouldn’t say I completely happy, but if I look back at my very first page and cover design for this project, back in September, I came a long way…but I’m still making my way. As long as I’m loving it, it all becoming a learning process, don’t you agree? Continue reading

EDITORIAL DESIGN :: MOOD BOARD

EDITORIAL DESIGN :: MOOD BOARD

EDITORIAL DESIGN :: INSPIRATIONAL IDEAS :: SWIPE BOARDS

INSPIRATIONAL BOARDS :: TYPE, IMAGES, COLOR

BY TYPE

SwipeBoard

BY COLOR

SwipeBoard

BY IMAGES

SwipeBoard

A GQ Markup

A GQ Markup

First thing first. Learning to make sense out of a magazine page/spread content…

Read What Bob Gill Reads & You’ll Be a Better Designer

One of the sites you need to bookmark if you are serious about self-educating on both the latest design trends and classical schools of design, is Designers & Books, which, by the way, also holds an annual fair that features meeting series with authors of the books, special guests on various design topics and, of course, many publishing houses on site that bring a great, almost overwhelming, variety of the books you can buy right there and then, some of which you could have signed by the author in presence. Like I did with the book I got at the last year’s fair “100 Unforgettable Dresses”.

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It was a very educational and inspiring event. Here are some of the highlights from it. I also got to meet some of my graphic design icons, like Tom Geismar, whose book on the corporate design and branding “Identify: Basic Principles of Identity Design in the Iconic Trademarks of Charmayeff & Geismar” I’ve read cover to cover in just one week. (Thank you, mom, for giving it to me on my birthday!)

One of the D&B latest blogs caught my attention because it featured a reading list by Bob Gill, another of my favorites! I can never get enough of his illustrations and conceptual graphic designs for Esquire and his art direction at the Pentagram. So, if you are want to become a better designer, here’s Bob Gill’s Book List: Continue reading

Simply Translating An Ad Into Another Language Doesn’t Always Do The Job

As a student and to-be professional, I start my days checking in with various industry publications and newsletters to be up to date on all the creative and technical news in the industry. My favorite go-to sources of information are: Adweek, ADC, Mashable, IHaveAnIdea, Social Media Today, Advertising Age, Wallpaper, Print, How, Communications Arts, Design Week, Art Director’s Club (which membership you should get, because it’s one of the best hands-on organizations in the world for design inspirations, portfolio nights, networking events, and latest design-across-all-medium exhibitions and news), Inspiration Feed, Enfused, Designers & Books (for the latest reads), Behance/Dribble (for the latest portfolio uploads of my design ‘comrades’ across the world). Yes, it’s a very overwhelming list…

Being a big fan of the advertising industry, since the first time I saw an old ad “Think Small” for VW bug, I love reading about various agencies around the world and learning about their work. I just recently came across a great article by IHaveAnIdea about Havas Worldwide Switzerland ad agency, which talked about the ‘corporate’ culture of their agency and how they approach many aspects of their projects and clients. I found it extremely interesting and much of it ‘spoke very closely’ to how I picture an ideal creative environment of an ad agency.

Simply translating an ad from one tongue to another doesn’t always do the job… Continue reading