A great quote about Swiss Design typography…

“I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”

In exploring of the Swiss Design for a project, I came across some very interesting quotes that explain the Swiss Design take on the typography very precisely, like the quote from Massimo Vignelli above…

swissposter (1)

It’s all about the sans-serifs like Akzidenz Grotesk or Neue Haas Grotesk (aka Helvetica).


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