A great quote about Swiss Design typography…

“I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”

In exploring of the Swiss Design for a project, I came across some very interesting quotes that explain the Swiss Design take on the typography very precisely, like the quote from Massimo Vignelli above…

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It’s all about the sans-serifs like Akzidenz Grotesk or Neue Haas Grotesk (aka Helvetica).