EDITORIAL DESIGN :: Exploring Feature Openers

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One thought on “EDITORIAL DESIGN :: Exploring Feature Openers

  1. hmm. the first direction, pink background is dynamic, strong, but not unusual in terms of approach. of course your particular type decisions are yours alone, but… overall you’ve seen it before. still, it’s quite strong and would pull an award from spd (if you had art directed the photo and if you get your type tweaked well).

    the second two are more unique in approach, but since you have fewer similar to model after, you’ll have to tighten them up a lot and figure ways to do those well. the major problems are that your type is not strong enough to hold the spreads and it is the strongest “image” on the spread.

    you need to figure hierarchy. do you want to feature typography, hence concept, or do you want to feature an image that seduces the viewer, then give concept in the typography? those are your choices as i see it. once you choose, you can move forward. at the moment, you’re at an impasse because neither type nor image leads the other in terms of real estate on the spread.

    and, while color geometric shapes are lovely, i don’t yet get what they’re talking about in terms of the subject matter. that doesn’t mean take them out. it means give them significance by making them do more than introduce color on what’s more or less a black and white spread. k?

    all good alisa. keep at it. you’re pushing the boundaries. that’s perfect. but, in editorial, everything has a meaning and a purpose. give each of your elements a meaning and a purpose in terms of the content of the story and you’ll be golden. xoxo g.

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