TOPIC: A modern take on the 1960s (MOD culture) – how to seek out the modern stuff that resembles the good old times and how to incorporate personal preference of the 1960s into today’s world: from fashion and technology to lifestyle and travel.

GENDER: Male and Female

AGE: 25-45 years old

EDUCATION: Well-educated (at least one college education), who have a good grip of the foreign cultures when it comes to the 1960s, like French chanson, British designers, etc.

INCOME: Medium income predominates, but upper income also present

LOCALE: Mostly metro cities around USA

More about the modern readers who reminiscence about the 1960s: Continue reading


Some of them define the idea of what the magazine should be about, more or less, a modern take on the 1960s…quotation

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My Infographics Swipe

Screen-Shot-2013-10-29-at-11.53.19-AMMore here.

A GQ Markup

A GQ Markup

First thing first. Learning to make sense out of a magazine page/spread content…

The Latest Book Covers: What Does a Book Say With Its Cover?

Do you judge your books by its cover? Because, I do, and unless it’s a well known novel – say “War and Peace” (Leo Tolstoy) and/or “Farewell to Arms” (Ernest Hemingway), I first have to be visually attracted to the book to open it and learn about the content and if it doesn’t grab my attention at a book store and/or library, I keep on going…

That’s one of the things the book marketers need to consider, and as much as they say that ‘sex sells’, there’s enough of mystery to keep in the ‘pants’ to keep a reader motivated enough to open a book. One doesn’t have to show everything, keep it a mystery. Keep us guessing by something very alluring in a cover – and it can be just a typeface, like the one Tony Palladino did for the “Psycho” (Alfred Hitchcock) book.

Psycho’s book cover is still as timeless and fascinating as it was decades ago when it just came out. Only to think that it was just a plain all black (or white) cover with a Psycho word on it, but the way the type was executed became a masterpiece of the typography and has been studied at the design schools for years. I was fortunate enough to take a class with Tony Palladino, who still teaches at School of Visual Arts, and having been a big fan of his ‘Psycho’, I had to talk to him about it. I learned that it is [not surprisingly at all] one of his absolute favorite works. He also told me that he did it by hand, he just tore the word apart by hand, than took a photo of it and the rest is history. He also said that Hitchcock loved it so much that they used it as a movie title and in the movie promo materials. It’s been copied by many designers and marketers since then…

So, it’s not necessary the image that can attract the reader, it could be the words, executed in a very interesting, unique way… So, here are the latest books that just came out. What do you think, are they ‘on target’ or not? Continue reading

20 Years of Got Milk: How such a boring product got such a classic advertising campaign?

Jeff Goodby of Goodby, Silverstein & Partners wrote “got milk?”—one of the greatest marketing taglines ever. That was twenty years ago.

And I’m sure many of you would agree. It’s so simple that you’d think you’d be able to come up with something like that easily, but as Paula Scher once said, when she thought of a Citi logo idea right on the spot during the client’s creative brief presentation: “It might have taken me 5 minutes to come up with this design idea, but it took me 20 years to come to this point, where I can think of something in 5 minutes.” So true!


Here, he looks back at the campaign on its 20th anniversary: Continue reading

Trader Joe’s Cool Creatives: Are You Hiring, Please?

I’ve been a big fan of Trader Joe’s store since I’ve first discovered it in California in 2002. But besides the great inexpensive selection of foods they offer, they do incredibly creative design work – the interior/decor design, promo materials, in-store posters and signs.

Here’s a few of their latest, which I adore every time I visit it on the Upper West Side, NYC. A very smart way to re-do the famous Broadway shows into Trader Joe’s themes, don’t you think? Absolutely awesome!

Image Continue reading

Judging by a Cover: Alluring Lewdness

Book jackets, like sheet music, have long been designed to entice potential consumers to buy the product.

The more alluring the imagery the better . . . sometimes. In the case of Vladimir Nabokov’s “Lolita,” the first cover published for the Olympia Press’s steamy Traveller’s Companion Series had no image whatsoever; lewd content was a given for all who followed this series. Other jackets were more suggestive. And Nabokov had his own ideas, as noted in Lolita. Continue reading