If you can design one thing, you can design everything. – Massimo Vignelli
Massimo Vignelli lives by his famous mantra. He is a packaging designer, a furniture designer, a graphic designer and so much more. Vignelli has designed the identity for American Airlines, and signage for the NYC Subway System and the DC Metro system. In 1971 Vignelli opened Vignelli Associates with his with and partner, Lella. Together they crated work for companies like Knoll, Benetton, Heller, IBM, Bloomingdales, Xerox, and the Guggenheim among others.