Clever Copywriting: Being Under-construction Doesn’t Have To Be Dull

The other day I was biking in Central Park and around Upper East Side in Manhattan and I’ve noticed these posters/billboards outside, what looked like, a museum under construction.

I wasn’t really aware of the Cooper Hewitt Museum being there, despite the fact that I lived on UES for quite some years and I passed that area so many times! Anyway…

I saw these billboards and they stopped me. They got my attention. I started reading each one of them and I found the copywriting – the messaging – in them awesome. Very creative way to keep one’s attention while the museum is undergoing the renovation.

I just wanted to see more of these clever messages, but they only had three of them, which they surrounded the museum property with all around.

Tell me if you agree:

CooperHewittMuseumOOH5 CooperHewittMuseumOOH4 CooperHewittMuseumOOH3 CooperHewittMuseumOOH2 CooperHewittMuseumOOH

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2 thoughts on “Clever Copywriting: Being Under-construction Doesn’t Have To Be Dull

  1. the signs are awesome….it makes me curious as to what they are doing…..so I guess you could say they inspire me and create a desire to want to know more and see what’s inside when they open! I love museums and mysteries so they are capturing it all!

    • I think they are renovating:) Yeah, it was a very clever way to keep one’s attention while they are closed for business. 🙂 I love clever writing. This is why I love old VW commercials and some Coca-Cola vintage ads. I also like IKEA commercials 🙂

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