The other day I was biking in Central Park and around Upper East Side in Manhattan and I’ve noticed these posters/billboards outside, what looked like, a museum under construction.
I wasn’t really aware of the Cooper Hewitt Museum being there, despite the fact that I lived on UES for quite some years and I passed that area so many times! Anyway…
I saw these billboards and they stopped me. They got my attention. I started reading each one of them and I found the copywriting – the messaging – in them awesome. Very creative way to keep one’s attention while the museum is undergoing the renovation.
I just wanted to see more of these clever messages, but they only had three of them, which they surrounded the museum property with all around.
Tell me if you agree: