I’ve recently came across another great ad for FedEx, done by DDB Brazil:
Some great ad work for FedEx – simple but clear and powerful messaging. Not to mention the FedEx logo itself, designed by Lindon Leader (now runs his own design shop) in 1994 while working as senior design director in the San Francisco office of Landor Associates, a global brand consultancy known for executing strategy through design.
So clear and smart! Do you see what I see?
Did you notice there’s a hidden arrow in the FedEx logo? It’s a hidden sign symbolizing speed and precision of this courier office.
And if you think there’s only one hidden shape in the logo – [as I thought at first] – apparently there’s more…
Apparently there’s also a spoon!