Don’t Drink And DrIvE: Making A Poster Talk For 33,000 Deaths Caused By Drunk Driving

When I presented in the class the revised version of the poster, promoting Don’t Drink And Drive, campaign, which has been run by the Mothers Against Drunk Driving (MADD) organization for years, it looked like this.

The idea was to make the type talk more than a picture could.

However, it still needed some work, one of which was – eliminating (and/or substituting) the strong image of the ‘cross’ that I had in both of the posters.

My typography instructor said it looked more ‘religious’ rather than as a cemetery (grave) cross, which was exactly one of the points I wanted to make – I wanted to show that drunk driving can lead to death.

This is when anyone who was not born and raised in the USA should make a note of – it’s essential to know the cultural aspects of the place, where you are going to work as a creative some day, because whatever can be appropriate and/or easily recognized in one country, can be very foreign in another country. This is exactly what happened with my Don’t Drink And Drive posters – I found out that a simple looking cross in plain white color – is not really a ‘signature’ cross Americans use for the graves, but rather this kind of crosses are very specific to the war graves, like this one. So, this day I also had a history lesson, leaving the class with an alternative to the cross in mind.

Knowing that I’ve seen quite a few graves along the roads and highways (as someone who often bikes, I’ve seen all kinds of the memorials on the sides of the roads, made to remember those who were killed by a car on that specific spot), thus I remembered how they looked. They looked like a hand-made small wooden cross, like this one, with a hand-written name and dates of the killed person. So, I took this image of the cross and applied it to the revised poster, as well as decided to substitute the drawing of the road with the actual picture of the road, which makes even a stronger statement. Here’s the revised poster:


What do you think?


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