New & Improved: The Simpler, The Better?

Last week I presented the posters I designed for MADD (Mothers Against Drunk Driving) and the professor said that they were too complicated and loose the essential messaging because of the elaborate design. He said I need to go simple and to re-design them to make the message more clear. (You can see and compare the first version of the posters with the revised (revision I here.) He liked the idea, which he thought was brilliant, to play around the word ‘DRIVE‘, which, when highlighted the letters D I E, means – well, a DIE word. So, I decided to go more simple this time. Here are the revised posters, which, by the way, were also already critiqued by the professor, but I won’t tell you what he said before you review and comment. I will then follow up with the blog post, which will feature the final versions and the concept behind it and the changes that I’ve made and the reasoning behind it.

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Don’t Drink And Drive poster to support MADD organization (Mothers Against Drunk Driving), by Alisa Krutovsky for School of Visual Arts (SVA)

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Don’t Drink And Drive poster to support MADD organization (Mothers Against Drunk Driving), by Alisa Krutovsky for School of Visual Arts (SVA)

What do you think?

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