This is one of my favorite videos that Join Red – the organization that brings people and brands together to help fight AIDS in Africa – did to promote the RED campaign.
The video features Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common, etc. very visually and effectively showing the power of what 40 cents can buy. #lazaruseffect
The concept of the video is very simple, right? But it’s done in a such smart, powerful way that just reiterates the fact that a marketing/advertising campaign can be simple but, yet, very powerful.