Designing A For-Cause Poster: Don’t Drink And Drive

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In the last few blogs I talked about having an assignment to design a for-cause poster – a poster that addresses one of the social (society) problems we have in this country. The first series I did were dedicated to the anti-abortion cause, click here to see the first poster and second one.

However, I’ve wanted to do more to explore the typography and visuals in addressing a few more problems, like the growing number of STDs (to raise awareness for practicing safe sex) and the problem with drinking and driving that, in most cases, results in a death. Both – raising the awareness for safe sex and Don’t Drink And Drive campaigns – are the issues we don’t see many campaigns for anymore.

When was the last time you’ve seen a commercial (and/or any print ad) for Don’t Drink and Drive and/or safe sex?

I can’t even recall WHEN I saw one…

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And if you’ve seen some, I doubt it was recent.

I’m thinking it’s either because at some point we’ve ‘over-indulged’ on the ads promoting safe sex and/or the country is having too many other issues to deal with other than safe sex and safe driving, like global warming, hurricanes/natural disasters, Iraq war,  economic recession, etc…

This is why I wanted to explore this matter. I wanted to see what’s been done for these two causes, because, you might not know, but the statistics of the STD cases (STD=Sexually Transmitted Diseases) in America is drastic – the fact that might be surprising for most of you, who would expect such a developed country as America to have these problems – but, unfortunately, this is the reality:

  1. Almost half of all drivers who were killed in crashes and tested positive for drugs also had alcohol in their system.
  2. About one-third of all drivers arrested or convicted of driving while intoxicated or driving under the influence of alcohol are repeat offenders.
  3. Over 1.41 million drivers were arrested in 2010 for driving under the influence of alcohol or narcotics.
  4. Among persons aged 12 or older, males were more likely than females (15.1 vs. 7.9 percent) to drive under the influence of alcohol in the past year.
  5. In fatal crashes in 2010, the highest percentage of drunk drivers was for drivers ages 21 to 24 (34 percent), followed by ages 25 to 34 (30 percent) and 35 to 44 (25 percent).
  6. And take a note of this one as most of us are misled by our friends’ ideas how to sober up: The average person metabolizes alcohol at the rate of about one drink per hour. Only time will sober a person up. Drinking strong coffee, exercising or taking a cold shower will not help.
  7. In 2010, 211 children were killed in drunk driving crashes. Out of those 211 deaths, 131 (62 percent) were riding with the drunk driver.
  8. In 2010, 16 percent of all drivers involved in fatal crashes during the week were drunk driving crashes, compared to 31 percent on weekends.
  9. Alcohol impairment among drivers involved in fatal crashes in 2010 was four times higher at night than during the day (37 versus 9 percent).
  10. Adults drank too much and got behind the wheel about 112 million times in 2010 – that is almost 300,000 incidents of drinking and driving each day.
  11. Every day in America, another 27 people die as a result of drunk driving crashes.
  12. Car crashes are the leading cause of death for teens, and about one-third of those are alcohol related.
  13. Teen alcohol use kills about 6000 people each year, more than all illegal drugs combined.
  14. 50 to 75 percent of convicted drunk drivers continue to drive on a suspended license.
  15. On average, one in three people will be involved in a drunk driving crash in their lifetime.
  16. One in three people will be involved in an alcohol-related crash in their lifetime.
  17. In 2011, 9,878 people died in drunk driving crashes – one every 53 minutes
  18. Almost every 90 seconds, a person is injured in a drunk driving crash.

And these are just a few from the many listed here.

So, these were some of the reasons why I wanted to address the problem of drinking and driving graphically. Here’s what I’ve come up with:

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