These ads were rated top 3 as the YouTube’s most-watched ads in February, published by Adweek.
Number 3 Most Watched Ad on YouTube:
RAM Trucks ‘Farmer’
Creative Agency: The Richards Group
Media: Universal McCann, Detroit
Upload date: 2/3/2013
Number 2 Most Watched Ad on YouTube:
Samsung ‘The Next Big Thing’
Creative Agency: 72andSunny
Upload date: 2/2/2013
Number 1 Most Watched Ad on YouTube:
PlayStation ‘PlayStation 4’
Creative Agency: Sony Computer Entertainment North America
Upload date: 2/20/2013
What do you think of them?
Personally, my favorite is the Samsung one. I think, if you can afford to use great actors who are known to be great comedians, use it! But, still, no matter how good they are at improvising, there still needs to be a good concept and a great copy behind the video commercial. Do you agree?
You can see all 10 YouTube’s Most-Watched Ads in February here.