Typography: Applying Logo To Stationary, Part I

The second assignment after designing a logo for the Integral Yoga Institute was to apply it to stationery system – business card, letterhead, envelope – and a full-page ad.

Here’s what I’ve come up with:

Full-page ad:



Business card:









The idea behind the design was to use the ‘leafs’ of the unity symbol of the logo across all the stationery components and apply it to break the text and highlight those ‘leafs’ in ‘orange’ that also serve as the ‘direction’ of what to read next – be it an address and/or a statement.


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